Hijacking Credibility
*Tim left a great link in his comment. (Thanks, Tim!) I'll give that again below.
Early on in this blog I suggested several places to look to get into the vernacular of your market. Magazine covers (newsstand, not subscription), trade journals – even reviews on Amazon.com.
But why?
The language used in these places carries latent credibility. Some may advise you shy away from industry jargon. But a little can go a long way.
Want to show you're an insider? Lace your copy with a little jargon.
Short on testimonials? Lift phrases from industry publications.
Desire to build great trust? Stay consistent with appropriate phrases and...
Metaphors.
I was going to write about this yesterday, but in reading over Bencivenga's Bullets, I saw that he covered this in Bullet #25. Took the wind out of my sail.
Since there's no way I can expound this point with his virtuosity and sense of fun, I'll leave this to the master. Join in with all the top copywriters, online and off, in reading Bencivenga's Bullets. Just click here. Simple as that.
It's #25, but feel free to look around. Also, in a few months he'll be publishing the next on time management. He is reviewing all courses and books ever created on the subject to bring you the best. (No exaggeration; that's just how he works.)
To your Copywriting Mastery,
P.S. Stay tuned for an inside look at the state of copywriting on the web, and what it means for your business.
Comments
aiyeeeeeeeeeeeeee
I'll look over at it this weekend.
Can't I just hire you?
All the best,
April Braswell
Romance Coach, Online Dating CoachFocus Your Energy
Matthew Shields
This is just a wild guess, April, but I'm pretty sure he'd be very happy to have you hire him! And if you look at the end of his post, there's a link to his website that has his contact information on it! Use it! Now! What are you waiting for? Hire him! You'll feel so much better once you do!
Bencivenga is a master. I've been following his "Bullets" for a while and am still working through the back issues. Will be checking out #25 again tonight. Thank you Sheridan.
All the best,
Yann
Yann Vernier - Personal Coach
Scott A Bell
Thanks again, Sheridan!
Jennifer Skinner
Wardrobe Planning Expert
Thanks for the link
making your skin look more beautiful
Jargon is for insiders, not the buyer, so i talk like my buyer, not my broker.
another link: Ben instant swipe file downloaded yesterday.
Tim
Wrapped in the flag is excellent.
Jargon means special language the buyer is using. Selling to realtors? Use their language. Instant credibility, I've found. Doctors? I picked up from my brother; they identify with my language, and let me into their world. Jargon is good for B2B, or for anyone as I've defined it.