How to Get the Job Done

Well, guys, I'm tired.  Been a long day.  And for the first time, I don't know what to write. 

Usually these things just come to me.  I'm so into what I'm doing, living and breathing the stuff, the blog just becomes an extension of it all.  Except that I'm focused on you.  On your comments.  On what I think might help you in business and in life. 

But in fact, it's not a shortage of material that's holding me back.  There's actually so much I would like to tell you, I can't figure where to start.  So I'll begin with...

Bullets. 

You can always go back to them.  Even if you don't organize your research onto 3x5s, or even think of them as bullets, they will insure you will always know what to write.

But how?

Consider the promise I made some time back: "How to Beat Writer's Block... Forever".  The old Gene Schwartz cure.  I stand by that, and guarantee it will work.  (Unless you don't want it to.)  You may find you start writing, but that leads you to want to do...

...more research.

You will need about seven times the research (I have found) than you will use in your letter.  Remember when I suggested writing hundreds of bullets?  If you don't know what to say – if your writer's block cure tells you you need more material – get to work.

Back to bullets.  Once this research is done, if you're still not sure where to start, try just writing something.  Clearing your throat, so to speak.  Basically what I've done in this post.  

So, thoroughly prepare, along with writing every day (with purpose)... we may be on to something.

Next up: hijacking credibility.

Sheridan