Simple 'Trick', Big Results – No Writing Required

Want a quick trick for boosting response by up to 24%?

I watched a video of Frank Kern yesterday.  He was selling a seminar, all proceeds to go to charity.  Now, most of you probably believe in helping your fellow man.  Especially children.  In this case, Ugandan children.  Frank told a story that appealed to altruistic fantasy in a typically low-key style.  And undoubtedly, it fulfills that altruistic part of himself, in addition to raising his reputation, and actually helping people.  (See, who said capitalists don't care?)

But that's not the point here.

We've just been talking about emotionally charged copywriting and salesmanship.  And if you've ever seen Carlton's copy, you know viscerally what that means.  (Is it time for another deconstruction?)  But what about Ken McCarthy?  Or Mr. Laid Back himself, Frank Kern?

In the video Frank made, there was another.  His partner, and the husband of the woman behind the charity, is Michael Koenigs.  If you have the time, you can observe their body language here.  But no need, I'll fill you in.

What impressed me most about their interaction was Frank's dominance.  He almost wouldn't let poor Michael talk.  Now that I think of it, he pulled the same stunt on a teleseminar with Mike Filsaime.  So much for 'laid back'.

Ken McCarthy?  Ken will let you speak, as long as it's as important as what he wants to say. 

Both do it in such a way that they don't seem pushy. 

Check out Ken's blog sometime.  He's not afraid to go toe to toe with his detractors.  I've seen him wade into his comments section to set 'em straight.  He knows his worth, and can say he can write circles around his competition without batting an eye.

I only mention this in case you miss it.  You will note that these people, who are the real deal, are alphas.  They may be subtle in expression, 'nice', over the top, or any number of things.  But there's no mistaking.  And if you've got the goods, a little swagger goes a long way.

How about that extra 24%?

If you see how this attitude can impact your business, you'll start to see big improvement in your business, no matter where you're starting.  So go for it.

And to help you along the way, here's your free, tested direct response trick of the day.  Draw an arrow to your opt-in form.  Yep, it's that simple.  Oh, don't forget to make it red. 

To your Copywriting Mastery,

Sheridan Randolph