Copywriting Made Simple

White Papers

2008-10-25T17:35:46Z

Let's not waste time. Everyone knows white papers are made to persuade. Ok, sure, there are a few corporate writers out there who still think their primary purpose is to inform. And they're right, in a sense. But most experienced freelance writers...

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I can't believe I fell for it.

2008-10-22T02:25:25Z

I can always count on losing a few brain cells when I go to Vegas. But it may have gone too far this time. Today I was catching up on my mail. Tear open and trash. When one got my attention. There was a little post it note stuck on some newsprin...

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They can't all be winners.

2008-10-15T06:18:35Z

Incidently, ending a headline with a period has been found to lower response. But I guess that makes this headline in keeping with the subject at hand. Well, this is my last task for the night. Almost blew it off. But I thought you might like to...

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Countering Concentration

2008-10-14T01:25:18Z

I'm writing to you from Nashville, minutes before a viola recital given by a colleague of mine at Vanderbilt University, where she's a professor. As I wait, my mind turns to concentration. Not the kind you might expect. (And I must say this is al...

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Old catalogs and new discoveries

2008-10-13T03:15:02Z

I had a late breakfast with my dad today. Around 6:00pm. We'd each had lunch, but we'd planned on breakfast, and somehow with internet marketing stuff flying around, time got away from me. But I did find out something interesting I'd never known. ...

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These shifting sands...

2008-10-12T02:54:37Z

There's always something new out there. This blog has focused on what we might call 'classic' copywriting. And that's for a reason, as you'll see shortly. But today, and for the first time on this blog, I'd like to take a look at the future of thi...

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Look out.

2008-06-17T02:39:26Z

You can't know too much about your customer. Stay tuned You can't know too much about your customer. for a mind-blowing You can't know too much about your customer. new chapter You can't know too much about your customer. in copywriting You can't...

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Yesterday at the Y...

2008-06-13T12:04:15Z

I have passing scores for the Navy SEAL fitness test. But just passing. So now I'm on a program to get those numbers up. This is my last year to join, and while I've decided not to, I don't want there to be any doubt as to whether I could have...

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Hijacking Credibility

2008-06-12T03:10:19Z

*Tim left a great link in his comment. (Thanks, Tim!) I'll give that again below. Early on in this blog I suggested several places to look to get into the vernacular of your market. Magazine covers (newsstand, not subscription), trade journals...

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How to Get the Job Done

2008-06-11T03:31:38Z

Well, guys, I'm tired. Been a long day. And for the first time, I don't know what to write. Usually these things just come to me. I'm so into what I'm doing, living and breathing the stuff, the blog just becomes an extension of it all. Exce...

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