Copywriting Made Simple

Look out.

2008-06-17T02:39:26Z

You can't know too much about your customer. Stay tuned You can't know too much about your customer. for a mind-blowing You can't know too much about your customer. new chapter You can't know too much about your customer. in copywriting You can't...

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Yesterday at the Y...

2008-06-13T12:04:15Z

I have passing scores for the Navy SEAL fitness test. But just passing. So now I'm on a program to get those numbers up. This is my last year to join, and while I've decided not to, I don't want there to be any doubt as to whether I could have...

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Hijacking Credibility

2008-06-12T03:10:19Z

*Tim left a great link in his comment. (Thanks, Tim!) I'll give that again below. Early on in this blog I suggested several places to look to get into the vernacular of your market. Magazine covers (newsstand, not subscription), trade journals...

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How to Get the Job Done

2008-06-11T03:31:38Z

Well, guys, I'm tired. Been a long day. And for the first time, I don't know what to write. Usually these things just come to me. I'm so into what I'm doing, living and breathing the stuff, the blog just becomes an extension of it all. Exce...

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Anatomy of Desire

2008-06-10T01:59:01Z

Well, it's happening. I'm in the final throes of my impulse. This is the most dangerous phase, and the most delicate. One false move, and I'll be lost forever. It's all up to them now. After my workout today, I wandered in to a Circuit City. ...

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Mistakes in Advertising... and Mozart?

2008-06-08T02:05:06Z

Generally speaking, it takes a lot to get a rise out of me. Perhaps that comes from my New York years, where you learn not to be impressed with anything, except how bad the service is. But today I came across something that got me. Another mar...

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Simple 'Trick', Big Results – No Writing Required

2008-06-06T20:06:23Z

Want a quick trick for boosting response by up to 24%? I watched a video of Frank Kern yesterday. He was selling a seminar, all proceeds to go to charity. Now, most of you probably believe in helping your fellow man. Especially children. In t...

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Motion Beats Meditation

2008-06-05T01:51:44Z

Funny thing. After writing the last post, I wasn't sure what direction to take. Then I had an idea, and put it to my subconscious to write while I slept. By midday today, I couldn't even remember what my idea had been. So much for my subconsc...

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Inside 100 Hours of Meditation

2008-06-04T00:17:07Z

After all that analysis, I thought it might be fun to switch gears. Some asked to hear more about my experience at the meditation retreat. Ask and ye shall receive. I had just finished my first year at Whole Foods in Boston, where I had despera...

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Beating Price Resistance, Kennedy Style

2008-06-03T03:28:33Z

[Sales Letter Link] It's late, and I am writing after being shanghaied into garden work. Several hours of forced labor. At least the dog had a good time. But then, he always has a good time. At any rate, I didn't want to let anymore time pass...

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