http://sheridanrandolph.vox.com/library/posts/page/1/ Going deep into proven copywriting en Vox Mon, 16 Jun 2008 22:39:26 -0400 Copyright 2008 http://blogs.law.harvard.edu/tech/rss http://sheridanrandolph.vox.com/library/post/look-out.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/look-out.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/look-out.html?_c=feed-rss Mon, 16 Jun 2008 22:39:26 -0400 You can't know too much about your customer. Stay tuned You can't know too much about your customer. for a mind-blowing You can't know too much about your customer. new chapter You can't know too much about your customer. in copywriting You can't... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/look-out.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad6913a620005?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/yesterday-at-the-y.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/yesterday-at-the-y.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/yesterday-at-the-y.html?_c=feed-rss Fri, 13 Jun 2008 08:04:15 -0400 I have passing scores for the Navy SEAL fitness test. But just passing. So now I'm on a program to get those numbers up. This is my last year to join, and while I've decided not to, I don't want there to be any doubt as to whether I could have... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/yesterday-at-the-y.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa967dee110002?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/hijacking-credibility.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/hijacking-credibility.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/hijacking-credibility.html?_c=feed-rss Wed, 11 Jun 2008 23:10:19 -0400 *Tim left a great link in his comment. (Thanks, Tim!) I'll give that again below. Early on in this blog I suggested several places to look to get into the vernacular of your market. Magazine covers (newsstand, not subscription), trade journals... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/hijacking-credibility.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa967d89f50002?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/how-to-get-the-job-done.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/how-to-get-the-job-done.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/how-to-get-the-job-done.html?_c=feed-rss Tue, 10 Jun 2008 23:31:38 -0400 Well, guys, I'm tired. Been a long day. And for the first time, I don't know what to write. Usually these things just come to me. I'm so into what I'm doing, living and breathing the stuff, the blog just becomes an extension of it all. Exce... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/how-to-get-the-job-done.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad68f73660005?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/anatomy-of-desire.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/anatomy-of-desire.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/anatomy-of-desire.html?_c=feed-rss Mon, 09 Jun 2008 21:59:01 -0400 Well, it's happening. I'm in the final throes of my impulse. This is the most dangerous phase, and the most delicate. One false move, and I'll be lost forever. It's all up to them now. After my workout today, I wandered in to a Circuit City. ... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/anatomy-of-desire.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa967d931d0003?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/mistakes-in-advertising-and-mozart.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/mistakes-in-advertising-and-mozart.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/mistakes-in-advertising-and-mozart.html?_c=feed-rss Sat, 07 Jun 2008 22:05:06 -0400 Generally speaking, it takes a lot to get a rise out of me. Perhaps that comes from my New York years, where you learn not to be impressed with anything, except how bad the service is. But today I came across something that got me. Another mar... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/mistakes-in-advertising-and-mozart.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad68e83a90005?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/simple-trick-big-results-no-writing-required.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/simple-trick-big-results-no-writing-required.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/simple-trick-big-results-no-writing-required.html?_c=feed-rss Fri, 06 Jun 2008 16:06:23 -0400 Want a quick trick for boosting response by up to 24%? I watched a video of Frank Kern yesterday. He was selling a seminar, all proceeds to go to charity. Now, most of you probably believe in helping your fellow man. Especially children. In t... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/simple-trick-big-results-no-writing-required.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad68e2ca30005?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/motion-beats-meditation.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/motion-beats-meditation.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/motion-beats-meditation.html?_c=feed-rss Wed, 04 Jun 2008 21:51:44 -0400 Funny thing. After writing the last post, I wasn't sure what direction to take. Then I had an idea, and put it to my subconscious to write while I slept. By midday today, I couldn't even remember what my idea had been. So much for my subconsc... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/motion-beats-meditation.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa967b77120002?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/inside-100-hours-of-meditation.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/inside-100-hours-of-meditation.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/inside-100-hours-of-meditation.html?_c=feed-rss Tue, 03 Jun 2008 20:17:07 -0400 After all that analysis, I thought it might be fun to switch gears. Some asked to hear more about my experience at the meditation retreat. Ask and ye shall receive. I had just finished my first year at Whole Foods in Boston, where I had despera... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/inside-100-hours-of-meditation.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad68d56330005?_c=feed-rss">Send to a friend</a> </p> http://sheridanrandolph.vox.com/library/post/beating-price-resistance-kennedy-style.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/beating-price-resistance-kennedy-style.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/beating-price-resistance-kennedy-style.html?_c=feed-rss Mon, 02 Jun 2008 23:28:33 -0400 [Sales Letter Link] It's late, and I am writing after being shanghaied into garden work. Several hours of forced labor. At least the dog had a good time. But then, he always has a good time. At any rate, I didn't want to let anymore time pass... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/beating-price-resistance-kennedy-style.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad68df6c40004?_c=feed-rss">Send to a friend</a> </p>