http://sheridanrandolph.vox.com/library/posts/tags/copywriting/page/1/ Going deep into proven copywriting en Vox Thu, 29 May 2008 11:10:54 -0400 Copyright 2008 http://blogs.law.harvard.edu/tech/rss copywriting http://sheridanrandolph.vox.com/library/post/facts-and-fantasy.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/facts-and-fantasy.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/facts-and-fantasy.html?_c=feed-rss Thu, 29 May 2008 11:10:54 -0400 [Sales Letter Link] We left off yesterday in a section where Kennedy is hammering home the headline. Reiterating that it is the most valuable skill, and that if you possess it, which he proved you surely can, you will work less and less. Unt... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/facts-and-fantasy.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa967966e60002?_c=feed-rss">Send to a friend</a> </p> kennedy copywriting carlton http://sheridanrandolph.vox.com/library/post/copywriting-mastery-revealed.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/copywriting-mastery-revealed.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/copywriting-mastery-revealed.html?_c=feed-rss Tue, 27 May 2008 12:44:15 -0400 Rosser Reeves was known for ugly advertising. He believed that the USP, a term he invented, was in the product itself, and not created by the advertising. Once he had the USP, he repeated it ad nauseum. Some might argue that his 'in your face'... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/copywriting-mastery-revealed.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad68bdc950004?_c=feed-rss">Send to a friend</a> </p> copywriting rosser reeves copywriting mastery http://sheridanrandolph.vox.com/library/post/video-vampirs.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/video-vampirs.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/video-vampirs.html?_c=feed-rss Fri, 23 May 2008 21:23:08 -0400 Anyone remember the first time we met the 'GoDaddy Girl'? She made quite a splash back in '05. Created a lot of buzz, garnered a fair amount of praise. But was it effective? As much fun as it is for me to sit down and rattle off old tales o... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/video-vampirs.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad689d4480005?_c=feed-rss">Send to a friend</a> </p> copywriting rosser reeves video vampire http://sheridanrandolph.vox.com/library/post/mail-enhancement.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/mail-enhancement.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/mail-enhancement.html?_c=feed-rss Thu, 22 May 2008 16:14:30 -0400 Today's post, following on the heels of yesterday's, traces its origin to the Gilded Age of capitalism. Robber Barons and railroads. Americans were moving into the cities, finding work in factories. In 1902, a telegraph cable crossed the Pacif... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/mail-enhancement.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fae8bbd995000b?_c=feed-rss">Send to a friend</a> </p> copywriting http://sheridanrandolph.vox.com/library/post/male-enhancement.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/male-enhancement.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/male-enhancement.html?_c=feed-rss Wed, 21 May 2008 17:13:37 -0400 It so happened once, not too long ago, that I needed new tires for my car. So I headed down to Goodyear, owned by a longtime friend of the family. This guy does a pretty good job of keeping his customers entertained while we wait to get our car... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/male-enhancement.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa9677a1720003?_c=feed-rss">Send to a friend</a> </p> copywriting http://sheridanrandolph.vox.com/library/post/camouflage.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/camouflage.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/camouflage.html?_c=feed-rss Tue, 20 May 2008 15:14:20 -0400 My last post was packed with info, but there really wasn't anything new. We've at least mentioned every part of the analysis. And, notice that this great sales letter layered all these tactics. Technically it is very dense, but the sales messa... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/camouflage.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad689bdf60004?_c=feed-rss">Send to a friend</a> </p> copywriting http://sheridanrandolph.vox.com/library/post/the-system-sales-letter-behind-the-scenes.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/the-system-sales-letter-behind-the-scenes.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/the-system-sales-letter-behind-the-scenes.html?_c=feed-rss Mon, 19 May 2008 14:22:04 -0400 In my next post we will look at a method of camouflaging your sales letter. But today, I thought we might take a broader look at what makes Ken McCarthy's sales letter effective. First, consider its placement in his overall marketing strategy. ... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/the-system-sales-letter-behind-the-scenes.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fa967654420002?_c=feed-rss">Send to a friend</a> </p> copywriting http://sheridanrandolph.vox.com/library/post/the-function-of-seduction.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/the-function-of-seduction.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/the-function-of-seduction.html?_c=feed-rss Fri, 16 May 2008 23:57:06 -0400 In the days of direct mail, when a letter went out, the prospect might never have heard of the company before. Or the product. Consider also that much of direct mail's development occurred over a period where the U.S. was saving money. It was u... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/the-function-of-seduction.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad6888f2c0004?_c=feed-rss">Send to a friend</a> </p> copywriting http://sheridanrandolph.vox.com/library/post/what-did-js-bach-know-about-copywriting.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/what-did-js-bach-know-about-copywriting.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/what-did-js-bach-know-about-copywriting.html?_c=feed-rss Fri, 16 May 2008 23:29:42 -0400 The path to greatness is not always easy. It's not always clear or well marked. Copywriting is no exception. I know of people who got lucky with they're first promotion, but without exception, the very best are hard workers who have put in a l... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/what-did-js-bach-know-about-copywriting.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fad687af3b0005?_c=feed-rss">Send to a friend</a> </p> copywriting http://sheridanrandolph.vox.com/library/post/foreplay.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/foreplay.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/foreplay.html?_c=feed-rss Thu, 15 May 2008 23:10:42 -0400 Let's pause for a moment. Looking back over our time together, we've developed enough copywriting tools to create a compelling sales message. From scratch. From market research to bullets to storyboarding. With narrative copy, the old AIDA mo... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/foreplay.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200fae8b9bd7d000b?_c=feed-rss">Send to a friend</a> </p> close copywriting offer urgency reason why guarantee