http://sheridanrandolph.vox.com/library/posts/tags/headlines/page/1/ Going deep into proven copywriting en Vox Sat, 10 May 2008 12:26:00 -0400 Copyright 2008 http://blogs.law.harvard.edu/tech/rss headlines http://sheridanrandolph.vox.com/library/post/just-write-the-thing.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/just-write-the-thing.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/just-write-the-thing.html?_c=feed-rss Sat, 10 May 2008 12:26:00 -0400 Over our long series of lessons on copywriting, we've discussed numerous techniques to keep you on track. To keep you organized. To streamline. You have a number of tools to take your basic sales message, and encapsulate it in a compelling hea... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/just-write-the-thing.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200f48d156d7e0001?_c=feed-rss">Send to a friend</a> </p> headlines copywriting bullets http://sheridanrandolph.vox.com/library/post/hope-you-enjoyed-the-break.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/hope-you-enjoyed-the-break.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/hope-you-enjoyed-the-break.html?_c=feed-rss Fri, 09 May 2008 10:30:34 -0400 Hope you enjoyed the break we had from headlines in my last post. (Actually a clever ruse to get you warmed up for writing copy, which we begin tomorrow). Today is the final installment in our headline series. More fun stuff ahead. We already ... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/hope-you-enjoyed-the-break.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f802670005?_c=feed-rss">Send to a friend</a> </p> headlines copywriting http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss Wed, 07 May 2008 18:20:24 -0400 In my last post I gave a working definition of a hook, and some examples of there use in winning headlines. So by now you should have no difficulty recognizing them on your strolls past the newstand, and on sales pages online. Hooks or paradoxe... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f779c90005?_c=feed-rss">Send to a friend</a> </p> headlines copywriting hooks http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss Tue, 06 May 2008 22:57:15 -0400 We are interested in knowing what people say. About us, about things that affect our lives, etc. When you put something in quotation, readership will go up. I can't recommend using quotations in all your headlines, but if you find it appropria... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f72a3d0004?_c=feed-rss">Send to a friend</a> </p> headlines copywriting hooks http://sheridanrandolph.vox.com/library/post/does-your-headline-ever-embarrass-you.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/does-your-headline-ever-embarrass-you.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/does-your-headline-ever-embarrass-you.html?_c=feed-rss Fri, 02 May 2008 09:28:13 -0400 *My previous post was densely written. If these concepts are new to you, you may want to review. That way you'll get full value out of this post. Also, catch the P.S. here for a hidden lesson. I stated in my last post that the headline's criti... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/does-your-headline-ever-embarrass-you.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f5a9bc0004?_c=feed-rss">Send to a friend</a> </p> headlines copywriting mass desire big promise http://sheridanrandolph.vox.com/library/post/do-you-make-these-mistakes-in-your-headlines.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/do-you-make-these-mistakes-in-your-headlines.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/do-you-make-these-mistakes-in-your-headlines.html?_c=feed-rss Fri, 02 May 2008 00:30:41 -0400 Our last post gave some basic ideas on how to prepare conceptually for writing your next headline, and offered intimations of the importance and difficulty of the task. One quick note about the postscript: Reviewing tabloids and magazines is a g... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/do-you-make-these-mistakes-in-your-headlines.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f59e970005?_c=feed-rss">Send to a friend</a> </p> headlines copywriting