http://sheridanrandolph.vox.com/library/posts/tags/hooks/page/1/ Going deep into proven copywriting en Vox Wed, 07 May 2008 18:20:24 -0400 Copyright 2008 http://blogs.law.harvard.edu/tech/rss hooks http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss Wed, 07 May 2008 18:20:24 -0400 In my last post I gave a working definition of a hook, and some examples of there use in winning headlines. So by now you should have no difficulty recognizing them on your strolls past the newstand, and on sales pages online. Hooks or paradoxe... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/headline-hooks-get-yours-here.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f779c90005?_c=feed-rss">Send to a friend</a> </p> headlines copywriting hooks http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss nobody@vox.com(Sheridan Randolph) http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss Tue, 06 May 2008 22:57:15 -0400 We are interested in knowing what people say. About us, about things that affect our lives, etc. When you put something in quotation, readership will go up. I can't recommend using quotations in all your headlines, but if you find it appropria... <p style="clear:both;"> <a href="http://sheridanrandolph.vox.com/library/post/boy-eats-own-head.html?_c=feed-rss#comments">Read and post comments</a> | <a href="http://www.vox.com/share/6a00f48cec3a6d000200e398f72a3d0004?_c=feed-rss">Send to a friend</a> </p> headlines copywriting hooks